Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads. The post Gender, Age Skews in TV & Video Ads Are Global in Nature appeared first on...
View ArticleHalf of American Adults Have Listened to a Podcast in the Past Year. Who Are...
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts. The post Half of American Adults Have Listened to a Podcast in the...
View Article1 in 4 US Adult Twitter Users Say They’re Unlikely to Use the Platform in A...
6 in 10 US Twitter users also report that they've taken an extended break from the platform within the past year. The post 1 in 4 US Adult Twitter Users Say They’re Unlikely to Use the Platform in A...
View ArticleHow Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability. The post How Do People Want to Learn About Brands’ Sustainability...
View ArticleHalf of American Adults Report Having Boycotted A Business
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective. The post Half of American Adults Report Having Boycotted A Business...
View ArticleThe US’ Increasing Diversity: Asian-Americans the Fastest-Growing Group
The median age for the US Hispanic population in 2022 was 30.7, compared to the national median of 38.9. The post The US’ Increasing Diversity: Asian-Americans the Fastest-Growing Group appeared first...
View ArticleBlack Households Account for 13% of US Discretionary Spending
Black households comprised one-fifth of all discretionary spending in the South last year. The post Black Households Account for 13% of US Discretionary Spending appeared first on Marketing Charts.
View ArticleAlmost Two-Thirds of All Americans Play Video Games
Video game players say the activity occupies one-quarter of their total entertainment time. The post Almost Two-Thirds of All Americans Play Video Games appeared first on Marketing Charts.
View ArticleUS Median Household Income Fell Last Year
The top 5% of households accounted for almost one-quarter (23.5% share) of aggregate income last year. The post US Median Household Income Fell Last Year appeared first on Marketing Charts.
View ArticleThe US Hispanic Population Continues to Grow Quickly
Multicultural Americans will account for close to 46% of the population by 2029. The post The US Hispanic Population Continues to Grow Quickly appeared first on Marketing Charts.
View ArticleSupport Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year. The post Support Wanes for Businesses Taking A Stance on Current Events appeared first on Marketing Charts.
View Article[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report. The post [New Report] US Media Audience Demographics: 10th Annual...
View ArticleMedia Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying. The post Media Audiences: Which Pandemic-Driven Changes Are Here to Stay? appeared...
View ArticleThe Demographics of Teen Social Media Use
YouTube - the most widely used social media platform - is one of the few that is more commonly used by boys than girls. The post The Demographics of Teen Social Media Use appeared first on Marketing...
View Article1 in 6 Teens Say They’re on TikTok Almost Constantly
Fully one-third (32%) of Hispanic teens report using TikTok almost constantly. The post 1 in 6 Teens Say They’re on TikTok Almost Constantly appeared first on Marketing Charts.
View ArticleHere’s How Often US Adults Say Social Media Influencers Sway Their Purchases
More than half (52%) of 18-29-year-olds think that their purchase decisions are either very or somewhat often influenced. The post Here’s How Often US Adults Say Social Media Influencers Sway Their...
View ArticleMulticultural Media Reportedly Accounts for Only 5% of US Marketing &...
The share of US marketing and advertising spend allocated to multicultural media hasn't changed in the past 5 years. The post Multicultural Media Reportedly Accounts for Only 5% of US Marketing &...
View ArticleSocial Media Platforms’ User Demographics Update and Trends
TikTok and WhatsApp are fast-growing platforms with some unique characteristics. The post Social Media Platforms’ User Demographics Update and Trends appeared first on Marketing Charts.
View Article9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults. The post 9 in 10 US Adults Now Own A Smartphone appeared first on Marketing Charts.
View ArticleInternet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year. The post Internet Use Climbs Among Older Adults appeared first on Marketing Charts.
View ArticleHow Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults. The post How Much Time Are Adults Spending with Media? appeared...
View ArticleMarketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group. The post Marketing Industry Diversity Drops, but There’s Improvement at the CMO...
View ArticleCTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year. The post CTV Reach Widening Gap with Traditional TV appeared first on Marketing Charts.
View ArticlePodcast Reach Grows, but Audience Profile Remains Largely the Same
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated. The post Podcast Reach Grows, but Audience Profile Remains Largely the Same...
View ArticleYoung Adults’ TikTok Engagement Grows
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok. The post Young Adults’ TikTok Engagement Grows appeared first on Marketing Charts.
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